Wednesday, 11 July 2012

Seven Dials Shopping Guide - Village Shopping in the City

Here is my second article for fashionsalade:

London might look like one big city but on closer look it divides into several smaller neighborhoods and villages. Seven Dials is one such village. In the heart of Covent Garden, away from the hustle & bustle of the main tourist spots it brings you seven streets of independent boutiques, heritage brands and vintage stores.

These are my favourite stores in Seven Dials:

Orion, Monmouth Street
Orion is a paradise for everyone who loves retro looks and girly dresses. The store offers a wide selection of adorable dresses made of vintage inspired fabrics and figure flattering styles. Prices range from £40-60, which makes them a welcome alternative to the same old Highstreet labels.

Everything comes in one size only, which seems odd first but ultimately saves a lot of time looking for different sizes. They also offer a great selection of accessories from Tilby hats to Satchel bags in a range of colours, all perfect for the festival season.

For store details click here 

Tabio, Neal Street
Your one-shop-stop for everything sock related. If you haven’t been in Tabio you don’t know what you’re missing out. Tabio offers a massive range of normal socks, special socks, edgy socks, long socks, short socks, coloured socks, patterned socks, crochet socks, lace socks, under socks, over-the-other socks, tights, sockets and leggings – it’s amazing.

The Japanese heritage might explain why Tabio presents a whole world of foot accessories to complement your outfit. No matter whether you want to get a pair of delicate sockets with lace rim or something more daring like the lace up ankle socks, this shop will inspire and deliver. I never leave without my head full of ‘leg coordination’ ideas and a bag filled with the supplies for it.

For store details click here  

The Loft, Monmouth Street
Vintage shopping is great fun. It is even more fun when you get your hands on something that is unique, a bargain, one of a kind or something that simply looks amazing on you. The Loft on Monmouth Street will make it very easy to find exactly that. It is full of contemporary second hand designer labels including Prada, Gucci, Jimmy Choo, Chloe and many more.

Suppliers are celebrities; stylists, fashion editors or ordinary mortals who need space in their closet and provide the shop with a constant stream of fabulous frocks. Most items are available for roughly 30% of their original price so be prepared for screams of delight and a bargain bonanza.

For store details click here 

Lollipop, Neal Street
French women know how to dress. Where others fail after hours of trying hard they excel with ease and casualness. If you want to investigate further into the French way of ‘throw-on-in-minutes to look stunning for hours’ head to Lollipop in Neal Street.  The chic Parisian accessories label offers a great range of bags, shoes and costume jewellery for young, urban and fashion conscious woman.

The charming boutique with its rose coloured walls and French style interior makes a welcome change to the contemporary stores nearby.  Products are girly in design with fabrics such as lace, embroidery and bows.

You really get into the French mood and I wouldn’t wonder if you step out already planning your next trip to Paris.

For store details click here  

Poste Mistress, Monmouth Street
A shoe boudoir oozing glamour and with a luxury feel. The store has opulent red velvet curtains framed posters of old Hollywood icons and sofas adorned with plush cushions. It is the perfect environment to check out the coolest and edgiest shoe labels of the season.

From Acne, Opening Ceremony and See by Chloe to Dr Martens, Underground and All Star, Poste Mistress stocks high-end labels as well as lesser known underground brands. This is what makes this shop unique and the shopping experience addictive.

For store details click here 

Spex in the City, Shorts Gardens
Spex and city is a beautiful small boutique and the place to go if you're looking for cool, sophisticated and standout glasses. They have a superb collection of frames and the likelyhood that you meet someone wearing the same ones goes to zero.

The staff is skilled, extremely friendly and super helpful when it comes to deciding which model to go for. It’s not easy since there is so much choice. Not your average glasses store and definitely one not to be missed.

For store details click here  

Need a break? Check out Candy Cakes on Monmouth Street for the best cupcakes ever or Roast & Conch for “cacao cuisine, a chocolate infused lunch (sweet & savory & to die for).

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